We celebrate marriage with unique, timeless and sophisticated luxe wedding gowns for the modern lover. Our Vancouver bridal boutique celebrates the journey to one of the most special days of your life. Inspired by our own love for the ocean and beautiful coastal climate, we envisioned something different, special and a little more real.   

Rituals of Love is an appointment only showroom located in Gastown, Vancouver. Our studios refreshing approach on bridal wear is reflective of the relaxed, beautiful and adventurous Vancouver vibe. We invite brides and the people who shape them to enjoy a once in a lifetime bridal styling experience in our intimate boutique.

Our collection of gowns come from all corners of the planet and are hand selected with the modern west coast bride in mind.  To schedule your appointment please visit our Bookings page to find a time that works for you and your group.  We look forward to hosting you.


Meet the team

Samantha Hallaran

Rituals of Love Owner and Creative Director

Sarah Fitzsimmons

Managing Stylist


We are all about creating a mood and a memory. Brides see that and are excited to be a part of it. I feel many businesses catering to the wedding industry seem to have lost the meaning behind what they do; customs have become very transactional. We focus on the memory, the experience and, of course, the dress. It’s all about enjoying the journey to your sacred ceremony. Choosing a gown should be treated as a ritual.