Living in Paris, Rue de Seine founder and designer Michele Corty was constantly inspired by the effortless bohemian style of Saint-Germain-des-Près, and its free spirited residents. After marrying the love of her life on Rue de Seine, a street humming with creativity, artistic energy, passion and art, Michele moved back to New Zealand and started Rue. Beginning with a small team of six in a shared studio space, and a boutique in Newmarket - Rue de Seine has now grown to a worldwide company wholesaling gowns from our Auckland Atelier to over 80 retailers all across the globe.